“Just nipping to the Benemart…”
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Benefit Cosmetics have launched a new rage inspired by supermarket favourites. Full of fun packaging, holiday must haves and witty names, the collection has it all. For the launch, the popular cosmetics brand has partnered with Obsess to create an online shopping experience in which they hope to resonate with a younger, digitally invested, market.
The virtual shopping experience allows customers to create an avatar, sample products, play games and receive tailored product recommendations amongst several other features. Some department stores have hosted an IRL (in real life) pop up shop with a handful of Benefit’s new gift sets available.
After coming across the products in John Lewis (Edinburgh’s St James’ Quarter), my mind kept wandering back to the products, and how they would make a great gift. It was only right to let our readers know what’s on offer in case they wanted to treat a special someone in their life.
The gorgeous grocer gift set, RSP: £159 Worth over £295:
After seeing some negative reviews online, many haven’t had hope for this years Advent Calendar. With claims that value for price isn’t justifiable, this may not be one for the basket. Though we must give credit where it’s due, and the packaging? Slayed. However, the £156 price tag left some feeling disappointed with what was inside.
Extra Glam Infused, RSP: £40.00
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It goes without saying for each item on this list, Benefit has gone above and beyond with their designs. This set, inspired by a tin of olive oil (in case you haven’t gathered), contains three full-sized products, and one mini. It claims to be your new go-to ingredient!
- Full-size Fan Fest Mascara
- Mini Crystah Blush
- Full-size 24-HR Brow Setter
- Full-size The POREfessional: Super Setter
Soup’d up beauty, RSP: £34.50 on sale on Benefit’s website
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This 3 piece gift set includes two full size products and one mini. In a cranberry red soup can with “Taste of gorgeous” branded across the front, not only will you have fun opening it, but what’s inside will add to your every-day essentials.
- Full-size Hoola Matte Bronzer
- Full-size Benetint
- Mini BADgal BANG volumizing mascara
Wild caught lashes, RSP: £37.00
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Posing as sardines in a can, these two, full-size mascaras will help open up your eyes even on the most tired of days. The Fan Fest mascara claims to “instantly” open up your eyes, and the BADgal BANG provides “buildable 36-hour full-blast volume that won’t smudge or flake”.
- Full-size Fan Fest Mascara
- Full-size BADgal BANG Mascara
Whip it glam gift set, RSP: £20.00
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Another brow and lash product? Yes. BUT Benefit has several different mascaras to share, this set includes their They’re Real range. In all honesty, the packaging is giving more carton of cream, than it is coffee, but is still clever none-the-less.
- Mini They’re Real Beyond Mascara
- Mini 24-HR Brow Setter
Lookin’ Crisp Gift Set, RSP: £64.00 on sale on Benefit’s website
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In my opinion, the best packaging of all. Don’t sit down with this, hoping for a good TV snack when your Vlogmas choice begins.
The party-size bag of potato chips includes:
- Full-size The POREfessional smoothing face primer
- Full-size Roller Liner true matte liquid eyeliner
- Full-size They’re Real beyond mascara
- Full-size Benetint
- Mini Shellie blush
- Mini Fluff Up Brow Wax
- Mini The POREfessional: super setter spray
All you knead is pore care, RSP: £22.00
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Taking a step away from makeup, it’s equally as important to look after your skin. This duo helps ensure your pores are free from the days’ duties. Benefit have included a top tip in this one: double cleanse with The POREfessional Get Unblocked pore-cleaning makeup-removing cleansing oil. Wow, a mouthful. Be aware, this product is SOLD SEPERATELY. Ok Benefit, we see you upselling.
Included in the gift set:
- Mini The POREfessional Good Cleanup, pore purifying, foaming cleanser
- Mini The POREfessional Deep Retreat pore-clearing clay mask
Over all, Benefit has provided us with a list of aesthetically packaged, good valued gift sets perfect as a stocking filler or main gift. On the Benefit website you can see the full Benemart collection and have a go on their virtual game:
Written by Isabel Butler